How can you follow-up a superstar product?
Dolomite | Nibelia Collection | Brand Boost
Dolomite wanted to stretch beyond their alpine comfort zone and speak to a new kind of outdoor crowd. Nibelia does just that; versatile, easy on the planet, and built for real-life adventures.
SERVICES | Research Brand Strategy Apparel & Footwear Design |
With the Nibelia project, our designers worked closely with Dolomite’s footwear experts to push the brand outside their comfort zone. We collaborated to create a performative product with a modernised design. The Nibelia family features both high-top and low-top options for varied use-cases or aesthetic preference.
Blending trail-running, hiking, and casual shoe cues, the Nibelia Collection features a newly developed soles for new-age, all-weather use. Their collective visual identity takes cues from Dolomite’s history, with a double-tag at the ankle and distinctive stitching lines. But from there, we let our imagination take over, supporting Dolomite in everything from materiality advice to aesthetic impact.
The Nibelia Warm model won the 2023 ISPO Award for its versatile use-cases, ecological transparency in the materials, and its contemporary design.
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