How can you redefine winterwear?
ULU | Winter Collection | Brand Boost
ULU wanted a winter collection that keeps up when it’s cold, wet, and wild. So, we took cues from real conditions and real people – designing footwear and apparel that’s ready to move.
| SERVICES | Apparel & Footwear Design Brand Communication |
Leading the collection, the Amak Arctic Stride pushes design and functionality to the extreme. Built for the harshest terrain, it bridges the gap between a lightweight running shoe and full winter protection; earning the ISPO Award 2024 for its innovation and performance.
This is a brand committed to pushing the boundaries of performance in extreme winter conditions. Whether the wearer is walking in icy conditions or trail running in winter, ULU’s products merge survival innovations and reduced aesthetics.
Our team developed a three-shoe and apparel collection, covering every season and condition. The range explores how material combinations and outsole technologies can urge committed runners to extend their training season into even the coldest months.
Each product shares a coherent visual identity that expresses high fashion, tech, and circumpolar communities – like references to whalebone tents in the ‘cage’ design on the shoes.
“We believe great products come from a deep understanding of the user, their needs, and the situations they’ll be using the product in. That’s what drew us to KISKA. They have a top-notch design team, and just as importantly, they’re passionate about sports themselves. Their design philosophy prioritizes functionality with a distinctly European aesthetic. It’s exactly the approach you’d expect from a brand serious about serving athletes.”
– Maximus Lu, ULU General Manager
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